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KMID : 1142520170050010001
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Korean Journal of Clinical Dental Hygiene
2017 Volume.5 No. 1 p.1 ~ p.8
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Consumption Behavior Analysis of Dental Image and Utilization by Hashtag
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Kim Young-Seok
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Abstract
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The purpose of this study is to analysis the consumption behavior of dental image on instagram and to find the utilization direction. 1461 images were collected for 7 days and classified according to gender, contents, impression of dental visit or treatment, and image shooting time. The data was analyzed by analysis of frequency with PASW 20.0. The result turned out female user was 85.9%. According to contents of images, dental visit or treatment content(53.1%) was the most
highest, and then employee of dental(21.1%), advertising of dental clinic was higher than other contents. And 66.9% of dental visiting or treatment contents was not related to dental treatment. 54.6% of images about dental treatment was taken in the dental clinic. Instagram had potential to be used for communication and advertizement to young female.
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KEYWORD
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Dental clinics, Hashtag, Instagram
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Listed journal information
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